The purpose of this guide is to explore the technology and business factors of the baby goods industry. We will focus on small to medium sized businesses, highlighting the advantages of being a smaller and independent dealer. Points of interest will include but not be limited to the following:
· We will investigate the various trends among baby stores, baby items, and baby gear. For example, more and more consumers are looking for unique baby gifts and are focusing on organic baby items. What does this mean for retailers? How do you stay ahead of your competitors?
· We will look at marketing, especially marketing during tough economic times. What makes one store different from another? How do you market your differentiating factors? How can you create “focal points” for your customers? How can you help them to find the perfect baby gift?
· We will discuss the importance of trade shows as manufacturers and retailers alike do significant ordering during these events and trade show exhibits are key components. How do you create a trade show booth? How do you generate buzz and sustain a presence?
· We will also examine the retail supply chain and changing technologies that either help or hinder the personal relationships that are often associated with the business of retail. How can you increase the efficiency in your merchandise handling processes?
· We will also look at technology as a whole and help to breakdown new advances. It is difficult to identify those things which help make life easier and those that are simply not necessary. What are the tools out there that can help to grow your business and are they easy to implement?
· Lastly, we will identify significant business to business networking opportunities and help to explain how they fit within the baby goods industry. What tools are available and profitable? How can a store specializing in baby strollers connect with another store specializing in toddler shoes?
